Regal Nails
Branding & Identity • Case Study • Campaign Management • Social Media Designs
As a premier destination for beauty and relaxation, Regal Nails, Salon & Spa, LLC aimed to establish a unified visual identity and enhance the brand's reputation. I took the initiative to lead the QR for Quality campaign, focusing on revitalizing the brand's image and improving the local reputation among franchise locations.
Brand Guidelines
Color Palette
The redesigned identity leverages an existing luxurious color palette, instilling a sense of sophistication and cleanliness through a minimalistic aesthetic. The branding guideline book and accompanying materials reinforce the brand's reputation by maintaining quality across all customer touchpoints.
Service Menu Mockup
Service Menu Inside
Service Menu Outside
Social Media Ad
Social Media Repost
Social Media Post
349.2%
increase in
review volume
+
475%
increase in
positive sentiments
The QR for Quality campaign achieved successful results. There was a 349.2% increase in review volume, from 112 to 548, and a 475% increase in positive sentiment, from 88 to 506, across the 45 participating locations. This project solidified Regal Nails' brand identity and helped generate ongoing growth and enhanced customer loyalty.